Objection Handling
Easy
I Loved the Demo… But Let Me Think About It
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Upsell
Easy
Your New Phone Plan Costs How Much?
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Cold Call
Medium
I Don’t Need Another Business Credit Card
Event Industry
Hard
The ROI Still Feels Unclear to Us
Feedback
Easy
It’s Not a Big Deal, I Was Just a Few Minutes Late
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Management
Medium
This New CRM System — It’s a Waste of Time
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Motivation
Medium
I’m doing half the work—let’s keep that in future.
Feedback
Medium
The Market Was Bad, It’s Not My Fault
HoReCa
Easy
Your Waiter Was Rude — Do Something About It
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HoReCa
Medium
No Complaints for 3 Days… Until Checkout
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Luxury Retail
Medium
Other Luxury Stores Would Take It Back
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Healthcare
Hard
Why Am I Being Charged for This? No One Told Me!
Free Roleplays
About us
PlayAvatar is built by a global team with 15+ years of experience in corporate learning, HR automation, and behavioral development.

Before launching Play Avatar, our Lanes.AI team supported companies like Burger King, Nestlé, Takeda, Mars, Coca-Cola, delivering over 1,000,000+ training sessions and partnering with 1,000+ instructional designers and facilitators worldwide.

Today, we combine deep L&D methodology with advanced AI to help organizations develop real communication, leadership, and negotiation skills at scale — with measurable, lasting impact.
Our story
In 2017, long before virtual trainings became standard, we created one of the world’s first platforms Lanes.AI that transformed in-person training into highly engaging virtual experiences — without losing quality.

Over the next several years, our technology powered more than a million training sessions across 12 countries.

By 2024, we understood the next evolution of learning required AI.

Using our global L&D expertise, enterprise data, and engineering capabilities, we built PlayAvatar — an AI Roleplay simulator designed for continuous behavioral practice and real performance improvement.

We’ve presented Play Avatar at Training Magazine, ATD, and CLO Exchange, earning recognition from L&D leaders across the U.S.
Team
Together, we are shaping the future of learning.
Tamara Kocharova
Chief Executive Officer
Annman Kantsyan
Head of Business Developnet
Ivan Zamylin
Chief AI Product Officer
Milena Gezgieva
Performance Marketing Manager